Friday, November 13, 2009

Don't just rebrand, do something!

Nigeria is hosting U-17. Got stuck in traffic last night because the match was in Lagos. Up Naija!

I'm linking to this video of Jay Jay Okocha because the guy has a heart of gold. He just got done training dozens of young Nigerians in an intensive camp for a promotional for Oceanic Bank called Talent Hunt. He is down-to-earth and just great. And in addition to name recognition: when you travel and say you're Nigerian, don't people immediately start naming football players - that's what happens to me o. In addition to that, now he's given more to those youngsters that he trained, and to their families.

Enjoy Okocha's game

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