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Three years ago, the site had just tables.
Going by the increasing number of undersea cables coming into Nigeria, both finance and market watchers say the nation’s highly competitive telecommunications market appears poised for a tariff war.
Speaking on the development, which they already estimate will spur exciting times for internet users in the country, they told BusinessDay that most operators are spurred by the prospect of boosting revenue from internet services as voice tariffs continue to fall. To this effect, data services has now emerged as the new ‘competition war front’ for telecoms firms.
Since the liberalisation of the telecoms sector in 2001, internet access market has remained untapped while voice services thrived. For years, and until the last few weeks, the only cable system serving Nigeria’s internet needs was the South Atlantic 3/West Africa Submarine Cable - a submarine communications cable linking Portugal and Spain to South Africa, with connections to several West African countries along the route. MainOne cable and Glo-1 have already commenced commercial services.
Equally, the West African Cable System (WACS) - an initiative of nine countries (including Nigeria’s MTN Group), which comes with a high capacity submarine cable system linking Europe, West Africa and South Africa is, at the moment, under construction.
Analysts who spoke with BusinessDay confirmed that some telcos are already taking advantage of the enormous bandwidth on offer from these new cable systems to lower internet tariffs, strengthen existing services and produce new solutions that promise to transform the economy.
Leading the pack in the area of pricing, meanwhile, is MTN Nigeria which has reduced its monthly Blackberry Internet Service (BIS) tariffs from N5, 000 to N3, 000. This thus rates it as the cheapest in Nigeria currently.
According to Kenneth Omeruo, an internet analyst, for other telcos to stay competitive, they will have to lower their respective BIS tariffs. This, he noted, will translate into more Nigerians getting connected to the internet at international broadband speeds and at more affordable prices.
However, in a swift response, second national operator, Globacom, which has its own self-feeding submarine cable - ‘the Glo-1’, has also reduced the price of its 3G internet service by 25 percent. Now, Globacom’s internet subscribers can enjoy data limits of 6GB on its ‘Always Max Package’ for only N7, 500 from the previous price of N10, 000. Moreover, insider sources disclose that Zain is also making plans to introduce a new promotional package that would see BIS tariffs fall to as low as N1, 500 monthly.
Some GSM operators have also introduced new bundled product offering, with the pay- off being free internet service. Only recently, Etisalat and Samsung launched the Samsung Galaxy Tab, a new smart device that allows users to enjoy PC (Personal Computer) like web browsing, e-mail-on-the-go with an optimised user interface. The Tab comes with an Etisalat SIM card which offers 25 minutes of free voice calls, 25 free SMS and more importantly, 250 MB of free internet access every month for one year.
Similarly, Globacom and leading technology solutions provider, Hewlett-Packard (HP), have introduced an innovative offering that enables Nigerians to own top-end internet-equipped netbooks. Under the special bundling offer, customers can get Glo 3G powered HP netbook for N34, 000.
Without doubt, data services have become the next frontier in Nigeria’s telecoms industry even as the voice segment reaches saturation point, analysts have submitted. They added that telcos would however have to pay keen attention to data services as a new revenue generating stream.
The analysts believe that even as telcos focus more on internet services due to the proliferation of submarine cables, the cost of internet access will continue to drop significantly as more bandwidth capacity becomes readily available to the market.
Lanre Ajayi, president, Nigerian Internet Group (NIG), who spoke with BusinessDay at the weekend, said: “Telecoms operators are increasingly paying attention to the internet. The reason for this is that voice services is reaching saturation point. They are looking at data as a new revenue generating stream. This is also why they have rolled out their 3G and GPRS services to their customers.
What we are seeing today is not surprising to me. We are witnessing the effect of having more than one submarine cable in the country. With three cables fully active in the country, there is an abundance of bandwidth capacity available to telecoms operators. They have no options but to offer innovative data services to their subscribers at lower costs. The trend will continue and we hope when other cables berth on the country’s shores, the cost of internet access will become even more affordable and improve Nigeria’s digital index and internet penetration rate,” the NIG boss noted further.
So now, though very belatedly, Nigerians will have access to internet phone, video phone, reasonable Internet speed, better prices, studying online instead of bothering with antique educational institutions (I'm not saying Nigeria is horrible, I'm just saying the world is changing so fast that school may be too behind-the-times for some kids.)Saturday 30th October, 2010 - Up by 2 am, worked in the studio till about 7am when I took a break for breakfast and a nap before getting into the regular Saturday routine.
Sunday 31st October 2010 - Up by 5am, worked in the studio till about 9am then I took a break to get ready for Church with the family and the rest of the regular Sunday schedule.
Monday 1st November 2010 – Up by 1am, worked till 4am, took a short nap before starting the week.
And on and on, a peep into my diary in recent times. Even today, I worked from 3am till day break. Stretching, to meet deadline, to perfect my skill, to be better at what I do.
Thinking back though, for the first few weeks after leaving paid employment, I felt one of the things I needed to enjoy was a little more rest, like a nap in the afternoonor longer hours at night. But then I pondered on the routine of some popular/successful people.
Tiger woods
6:00 Weight workout (90 minutes)
7:30 Breakfast ; 8:00 Practice tee (2 hours); 10:00 Putting green
10:30 Play 9 holes; 12:00 Lunch; 1:00 Practice tee (2 hours)
3:00 Short game work; 4:00 Play 9 holes; 5:00 Putting green
5:30 Home
Even though he has played since he was two years old and has a very unique gift for the sport of golf, Tiger focuses on a detailed (and deliberate) practice routine each and every day. Deliberate practice makes Tiger a great golfer. (CrossHairs Trader)
Martha Stewart
Martha Stewart rises before the sun, well-rested and ultra-perky at 3:30 am. But, the fact is that no one has ever seen Martha Stewart sleep ... (Martha Stewart Everyway)
President Obama
He reads several papers, eats breakfast with his family and helps pack his daughters, Malia, 10, and Sasha, 7, off to school before making the 30-second commute downstairs — a definite perk for a man trying to balance work and family life. He eats dinner with his family, then often returns to work; aides have seen him in the Oval Office as late as 10 p.m., reading briefing papers for the next day. (New York Times, January 2009)
John Grisham
When he first started writing, Grisham says, he had "these little rituals that were silly and brutal but very important."
"The alarm clock would go off at 5, and I'd jump in the shower. My office was 5 minutes away. And I had to be at my desk, at my office, with the first cup of coffee, a legal pad and write the first word at 5:30, five days a week."
His goal: to write a page every day. Sometimes that would take 10 minutes, sometimes an hour; ofttimes he would write for two hours before he had to turn to his job as a lawyer, which he never especially enjoyed. In the Mississippi Legislature, there were "enormous amounts of wasted time" that would give him the opportunity to write.
"So I was very disciplined about it," he says… (San Francisco Chronicle, Februay 2008)
What we see usually is the result of their stretches. I have learnt that what got them there and keeps them there is a lifestyle of consistency in giving more than what is common.
It didn’t take time for it to dawn on me that, if I also wanted to be different, then I couldn’t continue to do what the regular person did. I needed to stretch. Truth is, I need to put in extra to get into the extra-ordinary. I would only get out of life what others who sleep and wake at the common time get.
How spot on the words of this quote – The Heights by great men reached and kept were not attained in a sudden flight, but they while their companions slept, were toiling upwards in the night - It regularly filled my mind when I was tempted to become laissez faire with my routine.
So now I stretch. For others it may take another format, but definitely to master that skill or ability, you need to give it more- maybe time, maybe attention. You may need to study more, make more cold calls for that sale or even practice more.
Looking t the end goal usually helps to stay on track with stretching. Even the Bible says…for the joy set before Him, He endured the cross (referring to Jesus Christ).
Remember you can’t get what others are not getting if you give just what they are giving. Keep that target in mind, thenssstttrrreeetttccchhh.