"The battle to beat the quota also transformed a monotonous, soul-crushing job into an exciting outlet for workers to exercise their creativity, speed and skill. Workers attached notions of status and prestige to their output, and the game presented them with a series of choices throughout the day, affording them a sense of relative autonomy and control. It tapped into a worker’s desire for self-determination and self-expression. Then, it directed that desire towards the production of profit for their employer." in HIGH SCORE, LOW PAY: WHY THE GIG ECONOMY LOVES GAMIFICATION (cool essay)
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"They hope they can bully voters into propping up an enterprise whose chief innovation is now fairly obviously worker exploitation." in " Uber and Lyft’s Business Model May Be Dead. Good."
Uber is quite a successful company and it is not surprising that many are interested in how to start a company like uber, trying to repeat the success.
More courts rule that Uber drivers are employees.
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