Economics is (of course very) useful and (of course very) flawed. Enjoy this essay and possibly the book.

Test your powers of concentration with this good long read. How economics became a religion https://t.co/t1rfeT3sHr

— Guardian Weekly (@guardianweekly) July 11, 2017

The long read - How economics became a religion by @jarapley https://t.co/LIdeNbVsuQ pic.twitter.com/EuZGXUIBnI

— Guardian Comms (@GuardianComms) July 11, 2017

Get email updates.
Order Big Girl and Big Boy.

Micro- and Macro-

Membership, email

Macroeconomics

Microeconomics

Because learning never stops

I love critiques. This one says short-termism ruined marketing.

"If you take a step back you will see that the ethos of marketing has changed over the past 50 or so years. It used to be the driver of a three-step process of

1. understanding what customers want, 

2. organising to give it to them profitably 

and 3. telling them all about it.

Today, this has been changed so that marketing is now the driver of a much more instrumental three-step process of
1. create more stuff that we already make or that competitors make,
2. tell customers about it over and over again,
and 3. manage away the customer queries, complaints and returns as cheaply as possible.

This is a fundamentally flawed approach to marketing
...and a manipulative, Machiavellian approach to marketing has become the norm.
...Bain & Co reported a huge ‘Service Delivery Gap’ where, although 80% of executives think their companies deliver a superior experience for customers, only 8% of those customers agree with them."

YUMMY :)

 READ the full story at customerthink.com : How Stupidity, Short-termism, and Immorality have ruined marketing

I'm starting the Wharton Marketing class on Coursera, as well as the Wharton Operations Management course.  

 Get email updates from UpNaira

Financial Markets, an excellent, excellent introduction

Trust me, you will want to spend a few hours a week taking this online course that is currently available at the unbeatable price of ... an internet connection.  Financial Markets begins NOW, this week, and runs for eight weeks.  It may get addictive, like my previous Coursera courses. 

Coursera + Yale university.  Financial Markets.

Prof. Schiller (Nobel Prize in Economics in 2013) who will be teaching the course, says in the introduction "finance is a very important technology.  It has a mathematical basis.  It has a intellectual underpinning that makes it a infrastructure for our, our whole economy.  And I want this course to help people  understand this technology so that they are not buffeted by it, so they can react to the technology and its opportunities constructively in whatever walk of life they choose."

There will be a guest every week, and in week one it's Hank Greenberg (of pre-bailout AIG).  

Get started with Financial Markets.